Cosmetic Surgery Research Today is a free monthly online journal that collates and summarizes the latest research about Cosmetic Surgery, including details on microsurgery, reconstruction, techniques, risks.

Website for rhinoplasty and facial plastic surgery.

Becker DG

Department of Otolaryngology-Head and Neck Surgery, University of Pennsylvania, Hershey, Pennsylvania.

The Internet has become an important avenue for facial plastic surgeons to make potential patients aware of their practice. It is important for the facial plastic surgeon to understand how the Internet is used by patients and how it can complement a physician's practice. The website unavoidably has a marketing aspect. Although there are no statistics available, certainly a substantial number of patients use the Internet as a primary source for both learning about cosmetic surgical procedures and also to locate a physician. A practice website can provide potential patients with important logistical information; it also provides an opportunity to educate the potential patient about the surgical procedures provided. A website can be an important aspect of the overall practice image. An increasing number of individuals visit the website of their physician or potential physician, so it is important that attention is given to this aspect of a practice.

Published 29 May 2006 in Facial Plast Surg, 22(1): 70-4.
Full-text of this article is available online (may require subscription).

© 2005-2008 Cosmetic Surgery Research Today. All Rights Reserved.